This interactive visualization of GE’s 120 annual reports traces the company’s evolution in the words of its participants. The company grew from a national provider of lighting to a global innovator in parallel with the economic and cultural development of the United States as a whole. Keywords provide navigation through thousands of scanned pages that describe and depict everyday appliances, pioneering machines, and the people who built them and used them. Spanning the years from 1892—when the term “Lighting” directs a reader to GE's development of an elevated electric railway for the Chicago World’s Fair—to 2011, when the term “Electricity” highlights how GE technology now provides a quarter of the world’s electricity, these reports provide a compelling view into GE’s history of building, moving, powering, and curing. Our favorite image? A toss-up between the kitten pawing a television tube on page 17 in 1952 or the "Partio Cart" on page 13 in 1960. This is best viewed in Safari, Chrome, and Firefox.